Art Direction

Mood boards can be a good tool to guide creating key concept art, or to give direction for style refinement. I made these as an aid for working with artists and designers to develop look, function, and intent for the projects – not to copy other artists work. I feel using these tools is a way to visually explain the desired process and help the team in working toward the creative goal.

**All artwork is the property of its respective owners, only a portion is the studios or my creation. Pieces were selected as good examples of style, design, or functional intent.**

The Wishingtooth

As Digital Art Lead for The Wishingtooth IP there were a lot of existing concepts and assets that needed to be refined and implemented as a cohesive game world. Because there was so much content, I focused on explaining key concepts and tasked the artists with submitting assets that met those needs. This let me filter through fewer assets and gave artists ownership in the process and product.

The first board was targeted at both Art and Design, to express the the broad concepts for good level design and specifically the starting city zone. Consciously crafting the player’s first in-game experience, and level building in a way that gave the impression of a large unique world.

Next, this board starts to get into specifics, breaking down some of the desired style goals for the starting zone and including possible character types for the setting. In this instance, building photos were chosen for similar elements to the existing environment concepts selected to develop. By using photos and not external art concepts, the process comes back to refining the existing art with new ideas in mind, and not imitating others.

This narrow focus board was developed specifically for directing a character concept artist I tasked with redesigning a key NPC race, the Toothees. We needed a careful, well reasoned process due to executive attachment to the previous design.

The final redesign of the Toothee NPCs which use the previous board’s guidelines for an improved base character.

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